Tuesday, May 13, 2014

Modern Love: Part I - Tamara


The past 6 months have gone so quickly and I can't believe how much Hopeless has grown since my last update here. I now have a small team of sewing ladies helping me with orders, my sister Domi taking over a lot of admin and management duties, another couple of amazing ladies helping with cutting and with posting - all still from the back room of my house. I've been so overwhelmed in the best possible way with press, orders, and opportunities that are too many too list here - but if you have been following me on Facebook, Instagram, or Tumblr you should hopefully be pretty up to date!

Amidst all of this I have been working towards releasing more frequent, smaller, limited edition collections, along with more editorials and images to share here and for the shop. This is the first part of an ongoing series, and I am so excited for all we have planned.

Modern Love: Part I

Photos: Steph Cammarano
Model: Tamara Matecic

Tamara wears Hopeless Lingerie throughout.






























Wednesday, November 13, 2013

Hopeless Lingerie + Playboy


Very excited to be part of this stunning Playboy shoot! The full series is available through the Playboy iPhone app.

Photography: Lani Lee
Styling: Neva Kaya
MUAH: Melissa Abad
Models: Irina Voronina, Kylie Johnson, Kassie Lyn Logsdon


Hopeless Lingerie items featured in the shoot:
1. Charlotte Knickers
2. Ramona Suspenders
3. Carrie Knickers
4. Megan Garters
























Thursday, October 24, 2013

Going Going Gone Part 2!



I've had to make a few more edits to what I'm removing from the shop to make room for all the new pieces - so here they are!

Some of what I'm taking out will still be available on special order - so even if you miss out feel free to email me with any queries. 

I am also hoping to do more little limited editions in the future, so it won't necessarily be the last you see of these shapes!

1. Charlotte T-Shirt
2. Xanthe Skirt 
3. Jeanne Bamboo Knickers
4. Veronica Polka Dot Knickers
5. Lara Bodysuit
6. Alison G-String
7. Nancy Polka Dot Bralette
8. Megan Garters 

Monday, October 21, 2013



Once again, far too long between updates! I have been missing blogging a lot, even if I’ve been very active on social media I haven’t really had too much of a voice other than through images. I came to the conclusion recently that maybe that’s what this blog needs to become, more of my words, and more of a diary of my journey with this business. 

Since my last post, things have been absolutely exploding in the best possible way. I now have 5 casual employees to help me with sewing, posting and packing, accounts, and cutting. My work was featured in Britney Spears recent film clip for ‘Work Bitch’. The Pentagram harness was on the cover of Acclaim Magazine. And one of my pictures is in Vogue Australia! My retailers have increased, as has my volume, and there are so many exciting things in the pipeline I can barely contain myself most of the time. Now that I do have all this help and things are starting to run with a bit more efficiency, I might just have a little more time for things like this.

I feel so incredibly grateful to still be doing it, and really can’t believe how much everything has changed in the past year. From almost packing up shop last August, to just passing 22k followers on Instagram this week – I’m still somewhat in disbelief.

With all that in mind there was actually a purpose for this post – which is to let everyone know the styles I will be discontinuing when the new collection arrives in a few weeks! So here they are. 



12. Jerry Knickers (New and improved version coming soon)
14. Wendy Frame Bra (New and improved version coming soon
15. Dia Top

Thursday, July 4, 2013

New Work!


Once again its been WAY too long between posts! Just popping in to share the first look at a mini-collection for release next week. Also a reminder that I am MUCH more active over on Instagram - so please follow over there if you aren't already!

Gaby xoxo

Friday, April 26, 2013

As Above, So Below - Hopeless Lingerie April 2013


Photography: Steph Cammarano 
MUAH: Sarah Baxter
Model: Lulu Wagstaffe
Assistants: Dominique Adamidis, Stephanie Walravens, Michaela Barca
Video Shot and Edited by: Stephanie Walravens

I am very excited to share my latest collection 'As Above, So Below'. After exploring darkness and death in 2012, I wanted to look at something completely different for the future. I was inspired by the ocean and all the life found in it, from the coral reefs to the spiny legged crabs. I researched sea myths and legends about mermaids and the Greek Gods, and represented these ideas in graphic shapes and bold lines. The patterns that repeat throughout nature, and the Golden Ratio also provided my inspiration. I have built on my previous work and use of bamboo and mesh, and introduced hand cut leather, cotton lace, and New Zealand merino wool. 



























Wednesday, March 27, 2013

An update!



Well another month has managed to slip through my fingers, frantically sewing and packing orders, shooting and designing new pieces. So much is happening right now that blogging just has to take a back seat - I am still instagramming away though so please follow me there!

I did want to share a couple of things here, and start to think about getting my time organised again to include blogging time. My schedule has pretty much fallen by the wayside as my retail order list is just so long I am spending all my time sewing, and trying to squeeze in a handful of wholesale orders somewhere in there too. 


I am starting to build up a wonderful little collection of customer photos here on Facebook, if you have any please send them to me so I can share them with everyone else! I send things out in all sizes and I would love to show more girls how things look on different shaped bodies.

I have 2 more days left at The People's Market - and will have a few bits and pieces from the new range, so if you are in Melbourne make sure you come and visit on the 20th or the 27th of April. 


Last weekend we took a trip down to Sorrento to shoot the new range. It was a crazy day with an amazing team, we had so many close calls from the car boot almost crushing my sister's arm to this huge ROCKSLIDE.....


...and then these waves that almost washed us all away, and did manage to steal Steph's little waterproof film camera, only to be saved by one of my wonderful new interns who leapt into the water fully clothed. The price of art! 


So that's about it for the moment, I really look forward to some time organisation and getting back into the weekly blogging, but I just have to get over this big pile of orders first. It really is the best problem to have and I am so thrilled at how busy things have been lately. Can't wait to share the new collection really soon!